Case Study P4 - Promaxx allows Prima to Personalise cards

 

Prima, one of the UK’s most successful entertainment agencies, used Promaxx business cards from Denny Bros to overprint personal details from their database of artists. Dennys supplied the A4 sheets (which contain 10 removable cards) pre-printed with the Prima logo and livery. Prima then customise each sheet with the name of the particular artist.

Prima Artists supplies bands, music, magic, comedy, speakers and entertainment for corporate and private events and parties around London and across the UK.  Their clients include Microsoft UK Ltd, Babelfish PR, 3M, Alton Towers and BBC Radio Five. From a jazz party, or tribute band to magicians, look-alikes and street entertainers, they do it all.  And business is booming according to Partner Tony MacDonnell: “Prima Artists is continuing to grow as we add on new clients and reach out to new sectors.  We have recently moved into the arena of cruise ship entertainment and this is now a fast-emerging business centre for us.”


“Image is everything in our business and so it made perfect sense to order corporate cards for our artists from Promaxx which we as a business could later personalise with individual artist names.  Each artist or group gets a quantity of cards for issue at an event or function and this keeps the new business coming in.”

“Promaxx cards can be overprinted sheet by sheet and break cleanly and crisply out of the carrier base to produce the perfect card that can be stored easily in a wallet or purse.  We were able to supply our own design direct to Denny Bros and the company did the rest. We are very impressed with the multi-functional product and with the service we received from the Promaxx team at Denny Bros.  From art working to proofing and from printing to delivery, the whole process was seamless and smooth.”


A major showcase launch party, staged recently by the company, was set up to introduce the latest corporate and cruise ship services to a wide audience of existing and potential clients.  Madame Jo Jo’s nightclub was the venue chosen for the launch day.  All that was needed to make everything go to plan was the delivery of the new cards for the artists.  The new cards arrived in perfect time to make sure that - in true show business style - everything was ... printed alright on the night.

 

 

Kempson Way, Bury St Edmunds, Suffolk IP32 7AR, England. Tel +44 (0) 1284 701381, Fax +44 (0) 1284 705575
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