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When John
Thompson, of The Edinburgh Tea and Coffee Company, was looking for a
flexible and cost effective business card system he found Promaxx
cards, from Denny Bros, gave the perfect solution.
The Edinburgh Tea and Coffee Company was
formed as a management buy-out of Melroses roast and ground coffee
from Premier Brands in 1991. Since then, Edinburgh Tea and Coffee
have progressed from a small local roaster to a modern tea and
coffee company. A recent move to a new manufacturing site has
allowed traditional skills of coffee roasting and tea blending to be
complemented by modern food manufacturing techniques.
Explains John Thompson,
“Edinburgh Tea and Coffee Company’s
products are roasted and blended to order for the retail, export and
food service sectors and as such we have a broad and varied customer
base. We wanted fully customisable business cards as the management
and sales team have a wide range of information they need to pass on
to customers, clients and business contacts.
“The Promaxx system allows us to set up different templates so each
member of staff can adapt the business cards to suit their own
individual needs. Print runs are small and flexible, allowing us to
reduce spend on business cards by both volume costs and plate
changes.”
Promaxx supply the cards pre-printed with the Edinburgh Tea and
Coffee logo and address details. Each member of staff then
personalises the card with their name, position, email address and
alternative telephone number. The card can even be customised for
the specific buyer it will be given to by adapting the telephone
number to read as an international line.
The Promaxx system is cost effective and easy to use. Comments
Thompson:
“Once the initial template was set up with the correct position and
font size it was easy to transfer this information to all the
templates. The sales and support team have always been helpful too.” |