Sure For Men brings about a great cricketing delivery

Sure For Men brings about a great cricketing delivery

A Fix-a-Form multi-page label developed for Sure Men Anti-Perspirant Deodorant by Denny Bros is bowling over consumers who want a piece of the cricketing action this Summer when England play Australia on home ground in the npower Ashes Series 2009.

The stunningly put together promotion has put a tick in the right box for buyers of men’s deodorant.

The point of the multi-page leaflet label mechanism is to make the promotion stand proud on-pack in a supermarket environment where there is fierce brand competition.

"...It couldn’t be easier to do, and Fix-a-Form, being the leading multi-page leaflet brand, made it the obvious choice for us."

Placed in the centre of four Sure Men 250ml variants (Sure Men Sport, Sure Men Quantum, Sure Men Invisible Ice and Sure Men Extreme), the zip-perforated Fix-a-Form gives crystal clear messaging to customers – Win Ashes Tickets Every 24 Hours.

A unique code printed inside the double-page Fix-a-Form, alongside how to enter instructions, gives buyers the chance to enter the online draw at www.suremen.co.uk with just a single purchase of the product.

Explains a senior packaging technologist from Unilever, which has 400 brands globally, “This is the first time use for the Sure Men brand of a Fix-a-Form on-pack and we are extremely impressed with its performance. The Sure Men product has its reputation to uphold of the best selling male anti-perspirant brand in the UK, which is why the design of the Fix-a-Form and its application has to be stringently monitored. The cricket ball image on the front cover of the Fix-a-Form contains the legendary Sure tick which sits neatly over the existing graphics enabling the promotion to be applied to the standard can. It couldn’t be easier to do, and Fix-a-Form, being the leading multi-page leaflet brand, made it the obvious choice for us.”

Sales of the product have been invigorated by a competition which will see its respondents feeling anything but let down in the middle of the explosive batting action.