Awards praise Denny Bros’ innovation and commitment to environment

Denny Bros is celebrating more awards success after being recognised twice in the prestigious 2025 Clinical Trials Arena Excellence Awards.

The company was honoured with the Innovation Award for its revolutionary multi-page labelling solution, Fix-a-Form®, and the Environmental Award for its outstanding commitment to sustainability. Crowning them a winner of the Innovation Award, judges paid tribute to Denny Bros’ groundbreaking Fix-a-Form® solution, saying it “transforms pharmaceutical labelling by integrating a multi-page leaflet with a self-adhesive label”.

This innovation allows up to 120 pages of critical product information to be included without altering the primary packaging, ensuring compliance with regulatory requirements and enhancing patient safety. The fact Fix-a-Form’s customisable nature meets diverse product needs was also highlighted as it incorporates advanced features like variable data printing and tamper-evident elements, crucial for maintaining integrity in clinical trials.

The Environmental Award saluted Denny Bros’ dedication to sustainability and recognised the company’s significant reduction in carbon footprint and commitment to renewable energy. With a 65% reduction in carbon emissions over 15 years and the installation of 1,800 solar panels at our headquarters, Denny Bros’ adherence to ISO 14001 certification and robust Environmental Policy underscores their leadership in sustainable practices, the judges said.

They added: “By fostering a culture of innovation and environmental stewardship, Denny Bros continues to set industry standards. “Their active engagement in sustainability initiatives, including mentoring other businesses and participating in platforms like EcoVadis, reflects their commitment to transparency and continuous improvement. “These awards affirm Denny Bros’ position as a trusted partner in the pharmaceutical industry, dedicated to shaping a sustainable future.”

Welcoming the news, Denny Bros Managing Director, Graham Denny said: “We are delighted and proud to be honoured in the Clinical Trials Arena Excellence Awards. “These awards are testimony to both our products and also our commitment to running a business in a sustainable way. The fact it comes as we celebrate our 80th anniversary in business makes it extra special.”

Denny Bros has also been named as a finalist in the Sustainable Workplace of the Year category in this year’s East Anglia Clean Green Awards.


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