Following the recent expert insights shared on the challenges in the cosmetics and automotive industries, we’re turning attention to the explosive growth of the global pet sector.
Our Account Manager, Beth Lebbon, has been working closely with manufacturers in the animal health and pet care markets and share her unique perspective. As a company dedicated to solving the space challenges on every type of packaging, we see first-hand how the rising demand for human-grade quality and detailed nutrition is putting unprecedented pressure on labels.
Last year, spending within the pet industry hit a record £12 billion in the UK alone, with almost 60% of UK households owning at least one pet. Predictions show the global pet industry is expected to be worth $500 billion globally by 2030. This rapidly growing industry cannot be ignored.
From specialised diet foods and nutritional supplements to grooming products and accessories, the pet product market has expanded significantly in recent years. This expansion is driven by consumers seeking high-quality items both online and in-store, encouraging rapid industry growth.
For new start-ups and established companies looking to diversify sales strategies into new ranges both in the UK and overseas, there is one fundamental challenge: labelling compliance. A key element to ensure both B2B and B2C sales is adhering to legislative requirements for ingredients, usage, and safety, all while maintaining a beautiful, appealing brand identity.
As global leaders in multi-page labelling and printing solutions, we provide as much space as manufacturers and suppliers could ever need for instructional, legislative, promotional, or multi-lingual information, without taking up any more packaging space, and while looking aesthetically pleasing and ‘on brand’.
In short, we help meet compliance requirements while also converting customers and encouraging market growth.
When export and import legislations deem more pages necessary, but only the same amount of space is available, a multi-page leaflet label is the perfect solution. From peel-and-reveal labels with instructional information, to in-depth fold-out or booklet labels that can be manufactured down to a compact 25mm diameter, for any space constraint or data requirement, we have a solution.
A pet accessory and treats brand, for example, recently wanted to expand into additional retail outlets across the UK, Europe, and Asia. Rather than adding separate packaging components for each specific country, costly in both time and money, they added a multi-page Fix-a-Form® leaflet label onto the product.
The efficiency of this single label allowed the brand identity to remain clear while complying with regulation, resulting in an aesthetically pleasing and practical solution. The brand was able to maximise available space to incorporate multiple different languages, effectively futureproofing for additional exports into more countries.
To ensure branding is perfectly aligned across all markets, Denny Bros utilises advanced technology, such as GMG colour management, to accurately and consistently reproduce pantone and brand colours.
From a technical perspective, each label is designed, printed, folded, and finished with precision and accuracy, backed by rigorous quality-managed processes at every stage. This echoes the core ethos Denny Bros has as a company, ensuring every label leaves our facility is correct, checked, and meets the highest standards.
The pet industry is demanding rapid product diversification, global sales strategies, and packaging that can keep up. Contact the team at Denny Bros to discuss your labelling requirements and how we can support your journey into new markets.
